Disclaimer: IngramSparks Self Publishers is an independent entity and is not affiliated with, sponsored by, or associated with any other company or brand with similar or identical names, including major publishing houses or corporations. All content, services, and products offered on our website are solely provided by IngramSparks Self Publishers and are not endorsed or approved by any third party.
ingramsparkexperts

Books Marketing

Turn Visibility
Into Book Sales

Launch and growth campaigns built for indie authors and publishers — Amazon ads, social content, email, PR, and review outreach coordinated to put your title in front of readers who actually buy.

Amazon & Social Ads
Genre-Targeted Strategy
Monthly Performance Reports
Campaign Dashboard
Live
986
Units Sold
+41%
178
Reviews
+68%
Weekly Sales Performance
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Amazon
Instagram
TikTok
Email
4.9★
Avg. Rating
2.8x
Avg. Growth
450+
Campaigns Run

What We Offer

Marketing Built for Authors & Publishers

Launch support, ongoing growth, and channel management — Amazon, social, email, SEO, reviews, and PR handled by a team that understands how readers discover books.

Amazon Ads & Listing SEO

Sponsored product campaigns plus keyword-rich listings — built to improve discoverability, click-through, and conversion on Amazon's storefront.

  • Sponsored Products setup
  • Keyword & metadata tuning
  • Bid & budget optimization

Email Marketing Campaigns

Launch sequences, newsletter blasts, and list-growth campaigns that drive pre-orders, backlist sales, and repeat purchases from readers who already know your work.

  • Launch & promo sequences
  • List building support
  • Subject line testing

SEO & Content Marketing

Author-site optimization, blog content, and landing pages designed to rank for genre keywords and capture organic traffic from readers searching online.

  • On-page SEO fixes
  • Content calendar planning
  • Long-tail keyword targeting

Review Generation

Ethical review outreach through ARC readers, bloggers, and community channels — helping you build social proof on Amazon and Goodreads without policy violations.

  • ARC distribution support
  • Blogger & newsletter pitches
  • Review velocity planning

Press Release & PR

Press releases, podcast pitches, and influencer outreach that position your book for media coverage, interviews, and credibility beyond paid ads alone.

  • Professional press releases
  • Podcast guest pitching
  • Influencer & book club outreach

Marketing Channels

Channels We Activate

Your campaign runs where your readers already spend time — retail, social, search, email, and community platforms coordinated for compounding reach.

Amazon KDP
Instagram
TikTok BookTok
Facebook Ads
Google Ads
Email Marketing
Goodreads
YouTube

Our Process

How We Run Your Campaign

Five clear phases from audience research through launch, optimization, and reporting — so you always know what's live and what's performing.

01
Audience & Competitor Audit

We study your genre, comparable titles, reader demographics, and keyword landscape to define who should see your book and where they convert.

02
Campaign Blueprint

You receive a channel plan with budgets, timelines, creative needs, and KPIs — aligned to launch goals or ongoing backlist growth.

03
Creative Production

Ad copy, social posts, email drafts, PR materials, and landing-page content are produced and approved before anything goes live.

04
Go-Live & Distribution

Ads, social schedules, email sends, and outreach launch together across selected channels for maximum visibility during your release window.

Why Choose Us

Why Authors Choose Ingram Spark

Book marketing isn't generic digital ads — it's genre, timing, and reader psychology. Here's what clients count on when they grow sales with our team.

Publishing-Focused Team

We work exclusively with books — so campaigns account for categories, seasons, series launches, and how readers actually decide to buy on retail and social.

Metrics That Matter

Impressions, CTR, ACOS, email opens, and unit sales are tracked daily — budgets shift toward what's converting, not what's merely getting clicks.

Coordinated Channels

Amazon, social, email, PR, and SEO work together — not in silos — so awareness in one channel supports conversion in another.

Clear Monthly Reports

You see spend, performance, and next-step recommendations in plain language — no vanity metrics, no unexplained ad bills.

★★★★★

"Amazon ads were bleeding budget before we hired this team. Within eight weeks, ACOS dropped and monthly units more than doubled. The reporting made every dollar easy to understand."

C
Claire Whitmore
Romance Author
★★★★★

"Press outreach landed two podcast interviews and a newsletter feature. Combined with Amazon ads, we moved 900+ copies in launch month. Professional, responsive, and data-focused."

T
Tyler Brennan
Thriller Author — "Black Meridian"

Pricing

Marketing Packages

One-time launch support or ongoing growth management — pick the scope that fits your title, budget, and timeline.

Launch
$597
One-time launch push
  • Amazon listing optimization
  • 30-day Amazon ad setup
  • 1 press release + distribution
  • ARC/review outreach (25)
  • Launch summary report
  • Social ad management
  • Email campaigns
  • Monthly management
Get Started
Scale
$3,497
Per month (full-service)
  • Everything in Growth
  • TikTok BookTok strategy
  • Google Ads + SEO support
  • PR to 50+ outlets
  • Podcast & influencer pitches
  • Weekly email campaigns
  • Expanded review outreach
  • Weekly reports + strategy calls
Get Started

Multi-title catalog or custom ad spend? Call us or request a free marketing consult — we'll build a plan around your goals.

FAQ

Frequently Asked Questions

Timelines, ad budgets, genres, account access, and how our Launch, Growth, and Scale packages differ.

Many clients see early movement within 2–4 weeks. Amazon ads often generate clicks within 48 hours of go-live; social engagement builds in the first week. SEO and PR typically compound over 60–90 days. Weekly updates keep you informed from day one.

No. The Launch package fits authors who want a focused release push without heavy ongoing spend. For paid ads, we often recommend $5–$15/day on Amazon to gather usable data — ad spend is separate from our management fee and always visible in your reports.

We work across fiction and nonfiction — romance, thriller, fantasy, children's, memoir, business, self-help, academic, and more. Campaign tactics adapt to each genre's reader behavior, keywords, and community channels.

With your authorization, we can manage Amazon ads and listing optimization inside your account. You retain full ownership and access; we document changes and results in your monthly reports.

Growth and Scale require a 3-month minimum so campaigns have time to test, learn, and optimize. After that, you may continue month-to-month. Launch is a one-time package with no ongoing commitment. Most clients extend because performance improves as data accumulates.

Ready to Grow Your Book Sales?

Tell us your genre, launch date, and goals for a free consult — we'll recommend Launch, Growth, or Scale and outline a realistic first-90-day plan.

Contact Us!
Talk To Us